ERP SOFTWARE & ENTERPRISE 2.0
ENTERPRISE SOCIAL MEDIA
At its most fundamental level, Enterprise 2.0 involves the application of Web 2.0 technologies in the enterprise. However, just as enterprise computing is far more than advanced personal computing, Enterprise 2.0 is much more than just Web 2.0 applied to business. New methods and tools available to organizational resources are empowering increased productivity, knowledge and contribution to the enterprise. Enterprise 2.0 tools and technologies facilitate contextual, agile and simplified information exchange and collaboration to distributed or virtual workforces and networks of partners and customers.
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Enterprise 2.0 technologies and business practices are liberating workforces from the constraints of isolationism, legacy communication and basic productivity tools such as e-mail. Enterprise 2.0 makes accessible the collective intelligence of many, provides knowledge workers with access to timely information through a web of inter-connected applications, and achieves significant competitive advantage in the forms of increased innovation, productivity and agility.
Individual enterprise software facets or components have moved in and out of the media spotlight for more than 20 years. Disruptive technologies such XML, service-oriented architectures (SOA), open source, off-shoring and on-demand or software as a service (SaaS) applications have captured the media attention and promised new methods for accomplishing long desired strategic objectives. Now the buzz is transcending from the consumer phenomenon of social media and Web 2.0 to Enterprise 2.0 in the corporate world. Instead of a single new technology or dramatic change in business process, Enterprise 2.0 is being played as a combination of several new and old technologies being deployed into new mediums and with new wider participants which ultimately produce incremental value.
OTHER ENTERPRISE 2.0 DEFINITIONS
As there is no single or consensus definition of Enterprise 2.0, readers should explore multiple explanations from several credible resources.
As most readers here know, O'Reilly Media originally introduced the Enterprise 2.0 term in 2004 and followed it up in 2005 with a widely read seminal five page essay that described the successful design patterns and business models emerging on the Web. As the person who coined the phrase, there is no more expert resource on Enterprise 2.0 than O'Reilly.
According to Harvard Business School Andrew McAfee, Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.
According to ZDNet, Enterprise 2.0 is the application or utilization of Web 2.0 technologies internally within the enterprise. This definition refers mostly to the self-service phenomena of Web 2.0, such as blogs, wikis and social networks. ZDNet suggests an interesting advantage in that when staff leave their employer, their blogs and user generated content can be searched by remaining employees to help them uncover information that would otherwise be difficult to find.
In a move that surprised many, Wikipedia ignited a firestorm of controversy by deleting the posted definition of Enterprise 2.0. It appears Wikipedia felt the term was too commercial and didn't speak to a broader movement. The clear mistake and short-sightedness is an example of the ambiguity surrounding social media applied to enterprise purposes.
Irrespective of individual definitions, there is shared agreement that Enterprise 2.0 is a movement of Web 2.0 practices and technologies into business contexts. Several of the qualities that are largely accepted in the technology makeup of both Web 2.0 and Enterprise 2.0 include the following:
- Web based
- Rich user interfaces and interactivity through software technologies such as AJAX/DHTML, RIA plug-ins (such as Silverlight or Flash) and virtual environments (such as Second Life)
- A firm focus on empowering the people by connecting users to information and one another
- Collaboration among people, around content and the collaborative filtering of data by communities
- Building on the Web as a platform and using its strengths and qualities rather than trying to simply apply new or existing application development expectations
Enterprise 2.0 & Web 2.0
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